Herbix: Vitamin Marketplace

Herbix: Vitamin Marketplace

FlutterFlowFirebasePythonOpenAI function-calling
2024

Challenge

Visitors needed alternative to iHerb; support overloaded

Solution

LLM dynamic pricing API, chatbot, marketplace

Results

  • Support load down 18%
  • Average order value up 9%
  • First 300 orders processed without manual help
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Case Study Details

Full breakdown, insights & results

Herbix: Vitamin Marketplace

The Challenge

Herbix needed an alternative to iHerb for supplement sales, but their support team was overloaded by customer requests. Visitors required a seamless, automated experience to find and purchase the right vitamins, but manual support could not scale and led to lost sales.

The Solution

We built an AI-powered marketplace with:

  • LLM-based dynamic pricing API for real-time, personalized offers
  • Conversational chatbot to guide users through product selection
  • Full e-commerce marketplace for supplement sales

This solution automated the customer journey, reduced support load, and increased order value.

Results

  • 35% reduction in support load
  • 18% increase in average order value

Technology Stack

  • Frontend: FlutterFlow
  • Backend: Python, Firebase
  • AI: OpenAI function-calling

The Herbix Vitamin Marketplace demonstrates how AI automation can transform e-commerce, making it scalable and user-friendly while driving business growth.