Case Study Details
Full breakdown, insights & results
Suvorin.Mebel: AI Configurator
The Challenge
Suvorin.Mebel, a custom furniture manufacturer, faced a significant barrier in the online sales process:
- Visualization gap: Clients couldn't see how custom furniture would look in their space
- High abandonment rate: 70% of leads dropped off before ordering
- Manual rendering costs: Each custom visualization required expensive 3D modeling
- Long sales cycles: Multiple back-and-forth iterations with clients
- Limited customization options: Static product images didn't show variations
The Solution
I built an AI-powered furniture configurator that transforms the customer experience:
šØ AI-Powered Visualization
- Text-to-3D rendering: Stable Diffusion generates realistic furniture previews
- Room context: AI places furniture in realistic room settings
- Material variations: Shows different fabrics, woods, and finishes
- Lighting adaptation: Adjusts rendering based on room lighting conditions
ā” Instant Customization
- Real-time preview: Changes appear instantly as customers adjust options
- Interactive controls: Sliders and buttons for dimensions, colors, materials
- Smart suggestions: AI recommends complementary pieces and styles
- Price calculation: Dynamic pricing updates with each customization
š Streamlined Checkout
- One-click ordering: Seamless transition from configuration to purchase
- Secure payments: Stripe integration for instant payment processing
- Order management: Automated order creation and tracking
- Production integration: Direct connection to manufacturing systems
Technical Implementation
Frontend (Tilda)
- No-code platform: Rapid development and easy maintenance
- Responsive design: Works perfectly on all devices
- Interactive interface: Smooth animations and transitions
- SEO optimization: Built-in search engine optimization
AI Rendering (Stable Diffusion)
- Custom fine-tuning: Trained on furniture-specific datasets
- Batch processing: Handles multiple render requests efficiently
- Quality optimization: High-resolution outputs for professional presentation
- Style consistency: Maintains brand aesthetic across all renders
Payment Processing (Stripe)
- Secure transactions: PCI-compliant payment processing
- Multiple payment methods: Credit cards, digital wallets, bank transfers
- Subscription support: Recurring payments for maintenance services
- Fraud protection: Built-in security measures and monitoring
Content Management (Notion CMS)
- Product catalog: Easy management of furniture options and pricing
- Content updates: Non-technical staff can update product information
- SEO content: Blog posts and educational content about furniture
- Customer support: Integrated knowledge base and FAQ management
Results
The AI configurator delivered exceptional business improvements:
š Sales Performance
- 22% increase in lead-to-order conversion rate
- 40% reduction in sales cycle length
- Higher average order value through better customization options
- Reduced cart abandonment with instant visualization
šÆ Customer Experience
- Immediate gratification: Customers see their custom furniture instantly
- Better decision making: Visual confirmation reduces uncertainty
- Increased confidence: Realistic renders build trust in the product
- Faster ordering: Streamlined process reduces friction
š° Operational Efficiency
- Reduced rendering costs: AI automation replaces expensive 3D modeling
- Faster order processing: Automated systems reduce manual work
- Better inventory management: Real-time tracking of material requirements
- Improved customer service: Fewer questions about product appearance
Key Features
For Customers
- Interactive configurator: Easy-to-use customization tools
- Realistic previews: High-quality renders of custom furniture
- Instant pricing: Transparent cost calculation for all options
- Mobile-friendly: Full functionality on smartphones and tablets
For Sales Team
- Visual sales tool: Show customers exactly what they'll receive
- Reduced objections: Clear visualization addresses common concerns
- Faster closing: Instant gratification speeds up decision making
- Better communication: Visual aids improve client discussions
For Manufacturing
- Detailed specifications: Precise measurements and material requirements
- Production planning: Automated order routing to appropriate teams
- Quality control: Visual reference for production standards
- Inventory optimization: Real-time material requirement tracking
Technology Stack
- Frontend: Tilda (no-code platform)
- AI Rendering: Stable Diffusion (custom fine-tuned model)
- Payments: Stripe (payment processing)
- CMS: Notion (content management)
- Hosting: Vercel (frontend deployment)
- Analytics: Google Analytics + custom tracking
Implementation Timeline
- Week 1-2: Basic configurator interface development
- Week 3-4: Stable Diffusion integration and model training
- Week 5-6: Stripe payment integration and order management
- Week 7-8: Notion CMS integration and content migration
- Week 9-10: Testing, optimization, and launch
Key Learnings
- Visual confirmation is crucial: Customers need to see what they're buying
- Speed matters: Instant gratification significantly improves conversion rates
- AI can replace expensive processes: Automated rendering reduces costs dramatically
- Integration is key: Seamless connection between visualization and ordering
The Suvorin.Mebel AI configurator demonstrates how AI can transform traditional manufacturing industries by providing customers with the visualization tools they need to make confident purchasing decisions, while simultaneously improving operational efficiency and reducing costs